5 Cloud Cost Optimization Tips for US Startups Using Kubernetes (2025)
Knowledge

5 Cloud Cost Optimization Tips for US Startups Using Kubernetes

Discover 5 actionable Kubernetes cloud cost optimization tips for US startups. Learn best practices, real-world examples, and see how platforms like Atmosly help reduce your cloud bill and scale efficiently.
Ankush Madaan
June 5, 2025
Play / Stop Audio

5 Cloud Cost Optimization Tips for US Startups Using Kubernetes

Introduction: Why Kubernetes Cost Optimization Matters for US Startups

The cloud is the backbone of innovation for US startups. Platforms like AWS, Google Cloud, and Azure make it easy to scale rapidly and deploy modern applications. Kubernetes, as the de facto standard for container orchestration, empowers startups with automation, scalability, and flexibility. But here’s the catch: without a disciplined approach to resource usage and cloud spending, Kubernetes costs can spiral out of control—quickly burning through runway and threatening your startup’s growth.

Who should read this?

  • Developers and DevOps engineers managing Kubernetes workloads
  • Engineering managers responsible for cloud budgets
  • CTOs and founders looking to extend their startup’s financial runway

In this post, we’ll break down five actionable Kubernetes cost optimization strategies, backed by real-world examples and best practices for US startups.

1. Rightsize Your Kubernetes Resources: Don’t Pay for What You Don’t Use

One of the most common sources of wasted cloud spend is overprovisioned resources—allocating more CPU and memory than your workloads actually need. In Kubernetes, every pod gets a requests and limits value for CPU and memory. Set these too high, and you’re paying for unused capacity; set them too low, and you risk instability.

Best Practices

  • Profile Workloads: Use tools like kubectl top or Prometheus/Grafana to monitor real usage.
  • Iterative Tuning: Start small and gradually increase limits as needed based on real metrics.
  • Automation: Consider solutions like Goldilocks, Vertical Pod Autoscaler (VPA), or managed platforms such as Atmosly, which can recommend optimal settings using real-time data and AI.

Example: Rightsizing in Action

Suppose your startup runs a Node.js API and initially allocates 2 CPU and 4Gi memory per pod, but monitoring shows average usage of 0.5 CPU and 1Gi memory. Lowering the requests and limits to match actual usage can save up to 75% on compute costs.

resources:
  requests:
    memory: "1Gi"
    cpu: "500m"
  limits:
    memory: "1.5Gi"
    cpu: "1"

Pro Tip: Platforms like Atmosly provide automated right-sizing suggestions and a live dashboard to visualize and tune resources across your clusters. See how Atmosly makes rightsizing effortless →

2. Use Cluster Autoscaling—But Set Minimums and Maximums Wisely

Kubernetes autoscaling is a double-edged sword. While it enables you to scale out when demand spikes, poor configuration can lead to surprise bills. The key is to use node autoscaling (e.g., AWS EKS Cluster Autoscaler, GKE Autoscaler, Azure AKS Autoscaler) with thoughtful minimum and maximum node constraints.

Best Practices

  • Define Business Hours: Scale down aggressively during off-peak hours.
  • Set Maximums: Prevent runaway scaling by enforcing maximum node counts.
  • Spot Instances: Use preemptible/spot nodes for non-critical workloads to reduce cost by up to 70%.
  • Monitor Scaling Events: Track and alert on scaling anomalies to avoid unexpected spend.

Example: Managed Node Groups on AWS EKS

resources:
  limits:
    min: 2
    max: 10
  type: spot

In the above config, your cluster will never scale below 2 nodes (ensuring basic availability) or above 10 nodes (controlling costs). Non-production workloads can run on spot instances for deep savings.

Did you know? With platforms like Atmosly, you can set autoscaling policies, preview cost impacts, and receive alerts when your clusters scale beyond budget—all from an intuitive UI. Try Atmosly's intelligent autoscaling controls →

3. Leverage Efficient Storage Strategies

Persistent storage in Kubernetes—whether EBS (AWS), Persistent Disks (GCP), or Azure Disks—can quietly eat up a significant portion of your cloud bill. Often, volumes are left orphaned after pods are deleted or are overprovisioned relative to actual usage.

Best Practices

  • Delete Orphaned Volumes: Use scripts or tools to regularly audit and remove unused disks.
  • Optimize Volume Size: Right-size volumes to match real usage, not worst-case scenarios.
  • Storage Classes: Choose cost-effective storage classes (e.g., GP3 over GP2 in AWS).
  • Retention Policies: Set up backup and retention policies that match your business needs.

Example: Identifying Orphaned Volumes with AWS CLI

aws ec2 describe-volumes --filters Name=status,Values=available

This command lists unattached (available) EBS volumes, which you can safely delete to avoid unnecessary charges.

Quick Win: Atmosly's "Storage Insights" dashboard can detect orphaned or underutilized persistent volumes and suggest instant cleanups, helping teams reclaim budget in seconds. See Storage Insights in action →

4. Monitor and Optimize Network Traffic

Data transfer charges—often overlooked—can become a major cost center, especially as you scale. Kubernetes clusters frequently move data between services, across regions, or between cloud providers.

Best Practices

  • Keep Traffic In-Cluster: Design workloads so that traffic stays inside the cluster VPC/subnet whenever possible.
  • Use Internal Load Balancers: Avoid public ingress for internal apps; use internal LBs for service-to-service communication.
  • Avoid Cross-Zone or Cross-Region Traffic: Architect your services to minimize expensive cross-zone or cross-region data movement.
  • Monitor Egress: Set up network monitoring and alerting on high egress costs.

Example: Using Internal Load Balancer in AWS

service.beta.kubernetes.io/aws-load-balancer-internal: "true"

This annotation ensures your service is only accessible within the VPC, reducing exposure and avoiding unnecessary data transfer costs.

Take Action: Platforms like Atmosly help you monitor egress costs in real time, alert on anomalies, and recommend cost-saving optimizations for networking across clusters. Explore Atmosly’s network insights →

5. Enable Cost Visibility and Accountability

You can’t optimize what you can’t see. Cloud-native cost monitoring and showback tools can help you understand who’s spending what and why, making it easier to identify optimization opportunities.

Best Practices

  • Use OpenCost, Kubecost, or Atmosly: These tools provide Kubernetes-specific cost breakdowns by namespace, workload, or team.
  • Integrate with Cloud Billing: Map Kubernetes spend to cloud invoices for holistic visibility.
  • Set Budgets and Alerts: Use cloud provider cost alerts and Kubernetes-level quotas.
  • Report Regularly: Share usage and cost reports with engineering teams.

Example: Deploying Kubecost

kubectl apply -f https://raw.githubusercontent.com/kubecost/cost-analyzer-helm-chart/master/kubecost.yaml

In minutes, you’ll have a dashboard that breaks down your cluster costs by deployment, namespace, or label, helping teams take ownership.

Level Up: Atmosly offers real-time cost dashboards, showback, budgeting, and automated weekly/monthly reporting—so you can spot cost drivers, forecast spend, and hold teams accountable. See Atmosly’s cost visibility features →

Conclusion: Make Kubernetes Cost Efficiency a Startup Culture

Kubernetes can be a cost-efficient powerhouse for US startups—if managed with care. Start with rightsizing, leverage smart autoscaling, clean up storage, monitor networking, and embrace visibility. Cloud cost optimization is a journey, not a one-time event. With these five tips (and help from platforms like Atmosly), your startup can reduce waste, control spend, and extend your runway.

Summary Table: 5 Cost Optimization Tips

TipTools/ActionsImpactRightsize Resourceskubectl top, Goldilocks, AtmoslyLower compute costsSmart AutoscalingCluster Autoscaler, Spot nodes, AtmoslyScalable, cost-effective infraEfficient StorageVolume audits, storage class, AtmoslyReduced storage spendNetwork OptimizationInternal LBs, monitoring, AtmoslyLower data transfer chargesCost VisibilityKubecost, OpenCost, AtmoslyAccountability, transparency

Book a Demo
What’s the quickest way for a startup to reduce Kubernetes cloud costs?
Atmosly Arrow Down

Start by rightsizing your resources—lower CPU and memory requests/limits for workloads that are over-provisioned. Platforms like Atmosly can automatically analyze usage and suggest optimal values, saving you money with just a few clicks.

How can I track which team or project is driving up my Kubernetes spend?
Atmosly Arrow Down

Use cost visibility tools like Atmosly or Kubecost to break down spending by namespace, team, or project. This makes it easy to spot cost drivers, set budgets, and hold teams accountable for their resource usage.

Is it safe to rely on autoscaling and spot instances for production workloads?
Atmosly Arrow Down

Autoscaling and spot/preemptible nodes can significantly cut costs, but use them carefully for critical workloads. Platforms like Atmosly allow you to set policies and alerts, ensuring essential services always have the resources they need while still maximizing savings.

Get Started Today: Experience the Future of DevOps Automation

Are you ready to embark on a journey of transformation? Unlock the potential of your DevOps practices with Atmosly. Join us and discover how automation can redefine your software delivery, increase efficiency, and fuel innovation.

Book a Demo
Future of DevOps Automation
Atmosly top to bottom Arrow